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NNEMS Project 2011-401

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The deadline for applying to the 2011 program was March 4, 2011. Details and program materials are provided for reference purposes.

Program Announcement
Identifier: EPA-EED-11-01

NNEMS Catalog for 2011
(EPA 171-B-11-001)

[PDF, 3.0 MB, 90 pages]

NNEMS Application Materials
[PDF, 1 MB, 17 pages]

For additional information, e-mail the NNEMS Fellowship Program

Questions About a Project?

If you would like additional information about or clarification of a specific project, please complete and submit the project-specific questions form.

To view answers to questions submitted by other applicants or updated information about the projects, click here.

Leveraging Social Media and Web Analytics on Air Quality Web Projects

Office of Air and Radiation, Office of Air Quality Planning and Standards

The primary mission of EPA's Office of Air Quality Planning and Standards (OAQPS) is to preserve and improve air quality in the United States. As a national EPA headquarters office located in Research Triangle Park, North Carolina, OAQPS compiles and reviews air pollution data; develops regulations to limit and reduce air pollution; assists states and local agencies with monitoring and controlling air pollution; makes information about air pollution available to the public; and reports to Congress on the status of air pollution and the progress made in reducing pollution.

Under this project, the fellow will explore the application of Google Analytics to measure web statistics from several EPA websites, such as airnow.gov and burnwise.gov. The fellow will monitor user behavioral patterns as well as create usage reports and glean other important information from the data logs. The fellow will set up Google Analytics on at least three websites and the chosen tool to other websites to assess performance metrics for websites. In addition, the fellow will explore how to create a "feedback loop," in which Google Analytics data informs the user about designing and building websites. The fellow will also evaluate analytics reports. Strong writing and verbal skills are required, as well as a knowledge of social marketing theory and practices. In addition, expertise in social media, Web 2.0 technologies, and Web analytics are a plus.

The fellow will have the opportunity to experience the full lifecycle of information products, from inception, to release on the Web, to marketing, many of the methods to evaluate lifecycle effectiveness. A working knowledge of Web 2.0 technologies will be gained, as well as practical experience in how these technologies are applied.

Final Product:
The fellow will develop a final report and presentation that summarizes the results of his or her project efforts.

Desired Level of Education:
Junior to Graduate Student

Project Location:
Research Triangle Park, North Carolina

Project Period:
5/10/2011 to 8/31/2011

Project Officer:
Dennis Shipman

This site contains Adobe PDF files. If you do not have Adobe Acrobat Reader click here to download the program. See EPA’s PDF page for more information about getting and using the free Acrobat Reader.


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