SUBJECT:	DRAFT Summary of August 29, 1996 Communication and Outreach Work Group meeting.

I.	PURPOSE

A Communication & Outreach Work Group teleconference took place on August 29, 1996 to discuss ongoing activities, one-pagers on issue papers, satellite downlinks, and an information packet. Following is a summary of the discussion and proposed action items.

II.	PARTICIPANTS

Work Group members in attendance:

Tom Curran, Co-chair, OAQPS/ITG

Ron White, Co-chair, ALA

Jan Kleeman, OAQPS/ITG

Alice Collingwood, PSAPCA

Kathy Ellis, DOD

Glen Gibian, Kentucky Utilities Co. - for Caryl Pfeiffer

Nancy Kruger, STAPPA/ALAPCO

Nancy Seidman, Massachusetts DEP

Scott Thomas, Oklahoma DEQ

Work Group members not in Attendance:

Susan Bullard, OMS

Bruce Carhart, OTC

Margaret Cook, Intertribal Council of Arizona

Tad Aburn, MDE

Jayne Mardock, Clean Air Network

Richard Paul, AAMA

Quin Shea, NMA

Sandy Stash, ARCO

Other EPA attendees: Christine Sansevero, Larry Wallace, and Karen Borel (Region IV).

Eric Schweitzer, EC/R Incorporated (EPA Contractor support).

III.	MEETING SUMMARY

Action items

1)	Jan Kleeman will send an updated list of the issue papers including the Communication & Outreach contact person(s) and a copy of the revised Home Page design next week to members.

2)	Jan Kleeman will send the 2- to 3-page versions of the issue papers to Work Group members.

3)	Jan Kleeman will schedule the meetings for October and November. The meeting time will most likely remain from 12:30 to 2:00 p.m., eastern time.

4)	The next Satellite Downlink is scheduled to take place on October 2, 1996 from 1:00 to 4:30 p.m., eastern time. Tom Curran will let members know whether others can attend and he will send members additional information on the Downlink to disseminate. EPA is looking for feedback on how effective the Downlink is because there will possibly be another after the proposal.

5)	There will be a STAPPA/ALAPCO meeting in Lake Tahoe from October 19-23, 1996. Alice Collingwood suggested the Work Group have materials there for distribution.

6)	Jan Kleeman asked members for suggestions concerning the information packet, particularly about folder design and what messages it should contain.

7)	Scott Thomas will be on next meeting's agenda to discuss how the public meetings are going.

Other items to note:

1)	Schedule for upcoming teleconference calls:

Date	Time	Call-in Number

October 3, 1996	12:30-2:00 EDT	(202) 260-7280 (2943#)

2)	OTAG will meet in Norfolk, VA on September 25 and the morning of September 26.	The FACA Subcommittee will meet during the afternoon of September 26 and all day September 27.

IV.	SUMMARY OF DISCUSSION

Update on Ongoing Activities

Work Group members should have received both a revised version of the

FACA Home Page and a list of the issue papers with the respective Communication & Outreach contact. Members were encouraged to send comments on the Home Page to Jan Kleeman. Nancy Kruger thought the revised Home Page looked great, but asked that BBS bulletin board system be spelled out. Ron White also liked the new look, as well as the new title. Alice Collingwood stressed the need to continually emphasize the health effects aspect of these pollutants and suggested adding the word "health" to the Home Page title, or incorporating it in some other way on the Page. Ron White noted that regional haze is also not represented in the new Home Page title and suggested replacing the car exhaust icon with one that depicts all significant sources of pollution. Tom Curran said that a shift to a health icon may allow the inclusion of ecological health as well. The Agency will look at these suggestions and possibly send another revised draft of the Home Page to members.

Newer versions of the ozone maps based on 93-95 data have been posted on

the FACA Home Page. In addition to the counties not meeting the standard, the newer maps illustrate counties having data which meet the standard. A member stressed that it is important to be clear when interpreting what these maps mean.

One-Pagers

The discussion began with clarification that the Communication & Outreach

person is a contact. The issue paper author will write the synopsis, and the Communication and Outreach contact will check to ensure appropriateness for the target audience, clarity, and understandability. The issue papers are behind schedule at present and are not expected to be closed out until the next Subcommittee meeting in Norfolk, VA, which will be September 26 and 27. Because the authors will be busy getting the issue papers ready for the Coordination Group meeting, it is not expected that Communication & Outreach work on the one-pagers will begin until October. Alice Collingwood clarified that members are to comment on the issue paper one-pagers to ensure they clearly communicate the issues.

When the one-pagers are satisfactory they will be distributed to the target audiences.

Tom Curran noted that posting the one-pagers on the Home Page would be an effective means of providing a large audience with issue paper summaries. That way, if readers are inclined, they can follow a link to the full issue paper text. It is also likely that material from the one- pagers will be used in developing the information packet.

Ron White and Mary Nichols will attend the Society of Environmental Journalists annual meeting in October. The meeting is a good forum to carry the FACA message. The materials should be ready by then and this will be a good opportunity to let journalists know what FACA-related outreach materials are available.

There was brief discussion on why there are two issue papers on integrated implementation; one from the National & Regional Strategies Work Group and another from the Base Programs Analyses and Policies Work Group. The Work Groups are in the process of coordinating them into one paper.

The following is a table of the issue papers, along with the corresponding Work Group contact volunteer(s):

Issue Paper Work Group Contact(s) 1 Designations Tom Curran 2 Control Regions Scott Thomas 3 Too Close to Call Richard Paul 4 Population Weighting of Monitors Richard Paul 5 Alignment of Boundaries Kathy Ellis 6 Monitoring Incentives Alice Collingwood 7 Integration of Implementation Programs Ron White, Nancy Seidman, Alice Collingwood 8 New Source Review Kathy Ellis, Caryl Pfeiffer 9 Attainment Dates Ron White 10 Institutional Mechanisms Karen Borel 11 Economic Incentives Caryl Pfeiffer

Schedule

Due to scheduling conflicts, there will be no Work Group conference call on September 12, 1996. There will be no work group meeting in Norfolk, VA in conjunction with the September 26 and 27 FACA Subcommittee meeting. The Subcommittee meeting will focus exclusively on issue papers. Because this Work Group is dependent upon the completion of the issue papers by other Work Groups, meeting before they are done may not be very productive. The next conference call will be October 3, 1996. Jan Kleeman will schedule the October 3, and remaining October and November conference calls. The meeting time will most likely remain from 12:30 to 2:00 p.m., eastern time.

Satellite Downlinks

The next Satellite Downlink is scheduled for October 2 from 1:00 to 4:30 p.m., eastern time. The abstract, previously sent to members, describes the three panels that will be present on the downlink. The target audience is State and Local agencies. Tom Curran will let members know whether others can attend as well. All states except one, which is believed to be Iowa, have Satellite Downlink capability. There is at least one site in each state, usually in the State Capital. Tom Curran will send members more information on the Downlink for members to disseminate. EPA is looking for feedback on the effectiveness of the Downlink because there may be another Satellite Downlink around the time of (after) the revised NAAQS proposal. Ron White suggested having another Downlink for a more general audience.

Information Packet

Members agreed that "Information Packet" better describes this communication

vehicle than "Brochure." Jan Kleeman asked for suggestions on folder design and messages to include in the information packet. Tom Curran supports a folder that would allow 8.5" x 11" inserts. Ron White stressed the need to keep the audience in mind. Tom Curran concurred and noted that the number of different products will impact the amount of necessary funds. Ron White thinks the information packet should be utilized as a key component of the outreach effort. The information for State and Local agencies can be the same as that for the interested public, but different material will be necessary for the general public. The sentiment was that having one folder which allows the insertion of various targeted materials for the respective audiences is a sound approach. Ron White said the one-pagers may be too detailed for the general public, but they will work for environmental groups, industry, etc. Some of the materials developed this summer should be useful for the information packet. The work assignment for contractor development of this product will be in place by October 1 at the latest. There will be a STAPPA/ALAPCO meeting in Lake Tahoe from October 19-23, 1996. Alice Collingwood suggested the Work Group have materials there for distribution.

Tom Curran suggested the Work Group develop an information packet for State and Local agencies first and then alter it to reach other groups as necessary. Ron White reminded the Work Group not to forget the general public. Alice Collingwood stressed the need to keep the information packet simple and updatable because changes will inevitably need to be made. Ron White added that regions may want to put their own local materials in the packet. There was a question about whether EPA or others will distribute the materials. Alice Collingwood thinks the folder should have information on it that is not likely to change; the inserts can include the material that will change.

Tom Curran said that in addition to the cover, which will have a fixed format, other information that is not likely to change includes why the standard is being changed, health and ecological effects, and how EPA is approaching the process through FACA. Karen Borel said the Home Page's "frequently asked questions" should be a good source of information for the packet design. It does not seem necessary to develop materials from a "what does it mean to me as..?" vantage as long as the inserts target the audiences well. Alice Collingwood suggested including information on timing and implementation issues in packages tailored to local areas.

Scott Thomas said it is important to stress health effects, as they are the reason the standard is being changed. He gave a brief synopsis of the ozone/PM NAAQS ANPR meeting that took place in St. Louis, MO on August 5. The sentiment of those at the meeting was roughly 5 to 1 in favor of not changing the standard. Most of the response concerned ozone rather than PM. Most of the opposition to the new standard(s) was from industry and state senators. It seemed that environmental representatives were the only people in favor of the new standard. An M.D. spoke about flaws in some of the studies. Scott Thomas recommended trying to get the Surgeon General involved in the standard change process. Having a one-page sheet on why the new standard is necessary signed by the Surgeon General could be very effective.

Scott Thomas also noted that there is great interest in Oklahoma in the new standards, mostly concerning potential economic impacts. He will be on next meeting's agenda to discuss how the public meetings are going.