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Pesticide News Story: Comment Period Extended on Draft PR Notice Regarding Third-Party Endorsements and Cause-Marketing Claims

For Release: January 2, 2008

On October 31, 2007, EPA issued a draft Pesticide Registration Notice (PRN) to describe EPA’s framework for evaluating label statements regarding third-party endorsements and cause-marketing claims. The Agency has opened a docket (Docket ID # EPA-HQ-OPP-2007-1008) to receive comments on this draft PRN. Comments on the draft PRN were initially due by December 31, 2007.

In response to several requests, EPA has decided to extend the comment period for 90 days. The Agency is particularly interested in assuring that its state partners in pesticide regulation and other stakeholders have adequate opportunity for comments. The new due date for comments is March 27, 2007. The Agency will issue final guidance after carefully reviewing all comments.

In addition to the draft PRN, the docket contains extensive information including a summary of the methodology and results of the Clorox-sponsored consumer survey in support of their cause marketing claims, letters from various organizations and several State Attorneys General, and a letter from the Minnesota Department of Agriculture to Clorox rejecting the cause marketing labeling for use in Minnesota.

The Federal Register notice of the extension, published on December 28, 2007, can be found on the Web site.

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