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Awareness Campaign Begins on Asthma Attack Prevention
Release Date: 06/13/2003
Contact Information:
Cathy Milbourn 202-564-7824/ milbourn.cathy@epa.gov
(06/13/03) EPA and the Ad Council are releasing their latest national educational campaign to encourage parents to take steps in their homes to reduce environmental triggers that can lead to childhood asthma attacks. This national campaign includes new Public Service Announcements (PSAs) for TV, radio, newspaper and transit in English and in Spanish. The Centers for Disease Control and Prevention estimates that up to 20 million people in the United States have asthma, including 6.3 million children. Asthma is a leading cause of school absences and there are nearly 2 million emergency room visits and nearly half a million hospitalizations due to asthma every year. For tv stations there is a video news feed available asthma attack prevention on CNN Newsource Pathfire. First feed is Thursday June 12 1:00-1:15 p.m. EDT. Coordinates are Telstar 6, Transponder 15, C-Band, 4000 Frequency, Vertical Polarity, Audio 6.2/6.8. Second feed is June 12 from 4:00 - 4:15 p.m. EDT, coordinates: Telstar 4,Transponder 11,C-Band, 3920 Frequency, Vertical Polarity, Audio 6.2/6.8. Coordinates contact is Robin Lane at 877-544-8400 (toll-free)The video news feed has visual elements of interviews and B-roll with: Christie Whitman, U.S. EPA Administrator; Karen Ignagni, President, American Association of Health Plans; Sheatoya and Rashaad Frederick, children with asthma; Adrienne Farmer, mother of children with asthma; and Melanie McIntosh, R.N., “asthma life coach,” at Sentara Healthcare, Norfolk, Va. For additional information on asthma attack prevention, call the hotline at 1-866-NOATTACKS or visit: www.noattacks.org.
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