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Lights, Camera, e-Life: EPA Takes Message to TV, Web
Release Date: 10/10/2006
Contact Information: Dave Bary or Tressa Tillman at 214-665-2200 or email@example.com
(Dallas, Texas – October 6, 2006) Environmental awareness has gone multimedia. e-Life, a new environmental education program that combines a web site and television news spots, premiered today as the latest tool to help North Texans learn more about their environmental quality of life.
“Whether by mouse or remote control, North Texans can click their way to a whole new world of environmental information,” EPA Regional Administrator Richard E. Greene said.
e-Life’s web site focuses on living in the Upper Trinity River Watershed, with its network of lakes, creeks and rivers that supplies North Texas with fresh water in our area. The web site provides environmental news and pollution prevention tips that can help visitors learn how to take an active role in protecting their environment. CBS 11 adds its team of meteorologists and reporters to the e-Life mix to provide on-air news stories and related features.
e-life will help shape the future of a growing region by providing citizens with the environmental information and tools that can help protect our watershed resources.
“Through sponsorship of e-Life, the Texas State Soil and Water Conservation Board hopes to bridge the rural-urban interface to educate and involve the public in improving and maintaining the quality of water resources for current and future generations of Texans,” said Aubrey Russell, Chairman of the Texas State Soil and Water Conservation Board (TSSWCB).
More information on e-Life is available at http://ktvt.iewatershed.com/index.php. The program is co-sponsored by the U.S. Environmental Protection Agency (EPA), TSSWCB, North Central Texas Council of Governments and KTVT-TV CBS 11.